As an introvert, the word networking used to make me cringe. It felt like stepping into a world of forced small talk and transactional encounters—a necessary evil, not something I could enjoy or approach authentically. At times, it even felt downright icky, like I was expected to channel the energy of a pushy salesperson.

But over time, my perspective on networking began to shift. It wasn’t an overnight transformation—far from it. It took years to reframe my mindset and let go of the mental blocks that were holding me back professionally and personally. What I’ve come to realize is that networking isn’t about schmoozing or sales pitches; it’s about creating genuine, co-beneficial relationships.

Now, I see networking as a process of building meaningful connections—one conversation at a time. And while I still approach it as the introvert I am, I’ve learned a few strategies that have helped me embrace networking on my own terms. Here’s what’s worked for me, and how you can reframe networking as a powerful, authentic tool for your career and personal growth.

Networking: Your Career’s Best Kept Secret

In a world where job boards and online applications feel like the easiest path forward, it’s easy to overlook a career game-changer: networking. Studies show that up to 85% of roles are filled through connections—a testament to the power of the hidden job market, where many opportunities are shared long before they’re ever advertised.

If you’re navigating a career pivot, promotion, or new opportunity, networking can be the key to unlocking doors you didn’t know existed. Here’s how to make it work for you.

Step 1: Take Stock of Your Network

Start by reflecting on your current network. A few key questions can help you clarify your foundation:

• Who do I know that can support my career journey?
• What gaps exist in my network?
• Where might I find people to fill those gaps?
• How much time and energy am I ready to invest in building relationships?

This step is about getting clear on your starting point. Whether your network feels expansive or limited, awareness is the first step toward growth.

Step 2: Set Your Networking Goals

Networking works best with a plan. Identify your objectives—whether it’s learning about a new industry, exploring a specific company, or simply expanding your circle.

To stay organized, consider creating a simple spreadsheet to track key contacts, dates of outreach, and follow-up actions. This will help ensure no conversation gets lost in the shuffle.

Step 3: Find Your Key Contacts

Make a list of 20 people who can help you move closer to your goals. Look for professionals who:

• Are already working in your desired field or company,
• Hold roles that inspire you, or
• Have insight into your areas of interest.

LinkedIn is a fantastic tool to identify these individuals. Reconnect with former colleagues, alumni, or even friends-of-friends, and don’t hesitate to reach out with a friendly, authentic message.

Step 4: Reconnect and Rebuild Relationships

Your existing network is a treasure trove of opportunity. Reach out to former colleagues, mentors, or peers for a low-pressure conversation. A simple coffee chat or a quick virtual meeting can go a long way.

When you connect, be transparent about your goals. For example:
"I’m exploring a pivot into [industry or role] and would love to hear about your experiences and any advice you might have."

People are often eager to help, especially when approached with authenticity and respect.

Step 5: Expand Your Network Strategically

For those outside your immediate circle, look for ways to meet organically:

• Attend industry events, webinars, or workshops.
• Engage with thought leaders by commenting on their work or sharing their insights on social media.
• Ask your network for warm introductions when appropriate.

The key is to approach new connections with curiosity and a genuine desire to learn—not just a pitch for help.

Step 6: Keep the Momentum Going

Networking isn’t a one-and-done activity—it’s an ongoing process. Use your spreadsheet to track conversations and follow up with a thank-you email or a quick update on your progress. Small touches like this show appreciation and keep you top of mind.

Networking: A Long-Term Investment

Building and sustaining a network takes time and effort, but it’s worth it. Celebrate the small wins, like a thoughtful conversation or an introduction to a new contact. Each step you take strengthens your foundation and brings you closer to the opportunities you’re working toward.

And if the process feels overwhelming, don’t go it alone. A career coach can help you refine your strategy, build confidence, and keep the momentum alive.

Courage starts with showing up and letting ourselves be seen. -- Brene Brown 

With intention and persistence, your network can become the bridge to a fulfilling, values-aligned career.